In English, we have several words to describe the middle of the afternoon. Midday, high noon, even just noon itself each of these words brings a specific image to mind and evokes a particular emotion. Envision a beautiful summer day. Midday is the time when the sun is shining the brightest. It is the warmest time of day and the time when the world seems to move a little more slowly, allowing you the chance to relax for a moment and take in your surroundings. With these things in mind, it’s no wonder that Southern Italy is also known as Il Mezzogiorno, the Italian term for midday. In Southern Italy, the midday sun is intense and the culture reflects the strength of the suns heat. Everything in Southern Italy is slower and more relaxed, which allows travelers to truly immerse themselves in their experiences.

 Relaxation and savoring the moment are more than just concepts in Southern Italy; they are the way of life. There is no need for a slow food movement in this region; slow food was the norm there long before any formal movement was started. When considering Southern Italian culture, the old cliche rings true: it is not about the number of years in your life, but the amount of life in your years. Meals and gatherings take longer because the activity is simply a way to bring people together. The activity is not as important as the company and, if the company is worth keeping, there is no set end time for anything. This is excellent news for travelers because it means there will be ample time for them to see everything they want to see at their Southern Italian destinations. From the Amalfi Coast to Puglia, there are no rules about how long or short your visits and activities must be. You are there for the experience and you move on to the next activity when you feel like you have been fully immersed in what the last one had to offer. In Southern Italy, life is about the experience, not the time it takes to complete a task.

No matter what you choose to do in Southern Italy, there is a relaxing and wonderful experience waiting for you. Whether it is a picnic on the island of Capri, a wine or olive oil tasting, or a tour of one of the many ancient and historical villages, your travel itinerary is defined by your desires and interests, not how many attractions you can visit within the number of vacation days you have. Your trip to Southern Italy should not be about how many places you can visit or how many things you can do. To truly immerse yourself in Southern Italian culture is to forget about time and allow yourself to fully experience each thing you do. Give yourself permission to relax and let the mezzogiorno heat slow your mind and body so you can truly understand all that this beautiful region has to offer.

By Nicole M. ~ Public Relations Specialist